Mouli is a fashion brand founded in Stockholm 2005 by brothers Eitil and Vemund Due. Growing up with parents who were both working as artists, they were encouraged to experiment and follow their own path at an early age. In the beginning they made clothes only for themselves to wear and eventually friends, and friends of their friends started to wear them too.
The collection is playful with fabrics and colors, but serious when it comes to manufacturing. The brand is in constant development but the foundation stays the same, a contemporary and sophisticated version of street wear, characterized by strong details and the artistic legacy of the brothers. The ambition is to make clothes that people will love and wear for a long time.